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European Union: New Packaging and PPWR PFAS Restrictions

Writer's picture: Daniel JiménezDaniel Jiménez

On January 22, 2025, the long-awaited Packaging and Packaging Waste Regulation (PPWR) was published in the Official Journal of the European Union. This regulation aims to strengthen sustainability throughout the entire life cycle of packaging, with a particular focus on waste reduction, improved recyclability, and stricter limits on potentially hazardous substances, including PFAS (per- and polyfluoroalkyl substances).


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UE Fortalece Regulación de Envases y Residuos: Nuevas Restricciones PFAS
UE Fortalece Regulación de Envases y Residuos: Nuevas Restricciones PFAS


EU Strengthens Packaging and Waste Regulations: New PFAS Restrictions

Below, we highlight the key points of this new regulation and its relevance in the context of the transition towards a circular economy in the European Union.


1. Context and Objectives of the New Regulation

The PPWR was introduced to address the need to reduce packaging waste and improve its management across EU Member States. The regulation aims to:


  • Minimize the use of unnecessary packaging: Promote efficiency in packaging design by eliminating excessive materials and reducing layers or components that hinder recycling.

  • Encourage sustainable innovation: Incentivize the use of materials with a lower environmental impact and high recycling potential.

  • Strengthen the circular economy: Facilitate the reintegration of raw materials derived from packaging waste into the value chain, closing the resource-use cycle.

  • Protect human health and the environment: Restrict the use of hazardous substances, such as PFAS, to prevent their persistence and accumulation in ecosystems.


2. Entry into Force and Implementation Deadlines

  • Entry into force: The regulation will take effect on February 11, 2025.

  • Mandatory compliance: From August 12, 2026, all EU Member States must enforce its requirements.


These deadlines provide a transition period for manufacturers, distributors, and other stakeholders in the packaging industry to adapt their processes and materials to the new regulations.


3. Substance Restrictions and Focus on PFAS

One of the most critical aspects of PPWR is the extension of chemical substance restrictions for packaging manufacturing. Among these, PFAS are particularly noteworthy due to their widespread use for water repellency and heat resistance.


3.1. Why Are PFAS a Concern?

  • Environmental Persistence: Often referred to as “forever chemicals,” PFAS degrade extremely slowly, leading to their accumulation in ecosystems and food chains.

  • Health Risks: Scientific studies have linked PFAS exposure to hormonal disruptions and potential long-term carcinogenic effects.

  • Regulatory Scope: The new regulation intensifies PFAS restrictions to limit their presence in packaging, thereby reducing their release into the environment.


4. Implications for the Industry

The packaging and packaging waste industry must:

  • Review product formulations: Companies will need to find alternatives to restricted substances (such as PFAS), encouraging the use of safer and more easily recyclable materials.

  • Ensure supply chain traceability: Businesses must enhance material controls to guarantee compliance with the new regulatory limits.

  • Invest in R&D: The sector will be driven to develop innovative solutions that meet the new environmental and public health requirements.


5. Future Outlook

The PPWR represents a strong step forward in the EU's goal of consolidating a sustainable production and consumption model. Besides protecting consumer health, this regulation lays the foundation for industry transformation, fostering greater competition in the development of less polluting materials.


Furthermore, waste reduction, material reuse, and more efficient packaging designs are expected to create new business opportunities, while strengthening consumer confidence in products that meet sustainability criteria.


6. Official References and Additional Resources

For a more detailed review, it is recommended to consult the full text of the regulation in the Official Journal of the European Union. Below are some useful links:



Conclusion

The new Packaging and Packaging Waste Regulation (PPWR) marks a milestone in the European Union’s strategy to reduce pollution, improve recycling quality, and protect public health from potentially harmful substances like PFAS. This regulation not only reinforces the principles of the circular economy but also promotes innovation and competitiveness in the packaging industry, paving the way for a more sustainable and responsible future.


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